On June 10th, 2025. Vietnam Children’s Fund Social Enterprise is proud to introduce RE.LOVED Vietnam as the first partner of the meaningful community project Preloved to Beloved – an innovative initiative led by Vietnam Children’s Fund that empowers underprivileged children and advocates for sustainable fashion in Vietnam.
Preloved to Beloved aims to provide essential winter clothing to underprivileged children living in the mountainous regions of northern and central Vietnam. The program focuses on areas where temperatures plummet during winter months and thereby aims to ensure vital support for vulnerable communities inhabiting these impoverished regions.
The program is designed to bring new life into high-quality, gently used women’s fashion clothing and accessories. Stylish pieces will be hand-sorted and evaluated by our team. The profits from our resale program directly fund the acquisition and distribution of warm winter clothing, blankets, and gloves, to underprivileged communities in the remote northern and central rural areas of Vietnam. Our clothes distribution trips will provide much-needed clothing to vulnerable children prior to cold weather.
In its first phase, the focus of Preloved to Beloved is on luxury and designer items. RE.LOVED plays a key operational role as the first partner of Preloved to Beloved program, leveraging its expertise in resale curation, authentication, and community-driven circular fashion.
The initiative collects high-end, pre-loved fashion items donated by individuals, brands, and corporate partners. These items are resold via RE.LOVED’s trusted platform for luxury second-hand fashion, with 100% of the proceeds used to purchase warm winter clothing for children living in Vietnam’s mountainous regions.
Melanie Dao-Ellena, Co-Founder and CEO of RE.LOVED, shared: “At RE.LOVED, we believe fashion can and should serve a bigger purpose. Through this partnership with Preloved to Beloved, we are able to turn fashion donations into real, tangible help for children in need while building a more responsible and sustainable fashion ecosystem in Vietnam.”
