When a mother carries a new life, her greatest wish is a safe and complete pregnancy. Yet, some babies arrive earlier than expected: tiny, fragile, and barely fitting into clothes made for full-term newborns.
In response to World Prematurity Day 2025, Neonatal Care program under the Vietnam Children’s Fund Social Enterprise joins hands with BU Baby to launch the “Vua Van” (just right) campaign, delivering specially designed clothing to preterm infants. This meaningful initiative aims to spread love, raise awareness, and enhance neonatal care for premature babies across Vietnam.
With a goal of 3,000 social media posts equating to 3,000 donated clothing, BU Baby will contribute one “Vua Van” set (up to 3,000 sets) to preterm babies in hospitals nationwide for every eligible public post featuring the campaign hashtag.
- How to participate:
Step 1: Visit the campaign page: https://bubaby.com.vn/pages/buvuavan2025
Step 2: Enter your name and create your personalized “Just Right Postcard”
Step 3: Share your postcard publicly on Facebook, TikTok, or Instagram with your message to the little “warriors.” Don’t forget to include #BUVuaVan so your post counts and helps spread this meaningful campaign!
- Campaign Information:
Duration: October 25 – November 11, 2025
Details: https://bubaby.com.vn/…/vua-van-de-nang-niu-tron-ven
- A note of appreciation:
Fifty participants will receive a “Vua Van” digital certificate and a VND 500,000 BU Baby voucher as a token of gratitude.
“Vua Van” campaign is a community project by BU Baby and is completely free of charge. BU Baby pledges to donate outfits according to the number of valid hashtag posts counted across Facebook, TikTok, and Instagram — up to 3,000 sets.
Join Vietnam Children’s Fund and BU Baby in sharing this message of love and care, so every preterm baby can begin life embraced in warmth that fits “Vua Van.”
