On June 25, 2025, Vietnam Children’s Fund Social Enterprise is officially launching “Preloved to Beloved”, a social impact program that gives preloved high-end fashion items a second life, while giving underprivileged children a second chance at health, safety, and education during Vietnam’s coldest months.
Every winter, thousands of children living in mountainous and remote areas across Vietnam face freezing temperatures without adequate winter clothing.
Many children in these regions are at risk of respiratory illness, school dropout, and even death due to extreme cold. Respiratory disease, pneumonia, is the number one cause of child mortality in Vietnam.
At the same time, millions of pieces of wearable clothing are discarded every year, much of it still in good condition. This growing contradiction between fashion waste and urgent need is what sparked the creation of the Preloved to Beloved program.
Preloved to Beloved aims to bridge the gap between fashion excess and poor child health inequity by turning “preloved” clothing into a lifesaving impact.
Through a sustainable, circular model, the program gathers high-quality preloved fashion, particularly designer and luxury items, from individuals, high-end brand retailers, and other fashion sensitive corporate partners. All items are thoughtfully curated and resold. 100% of the resale proceeds are used to purchase new, weather-appropriate winter clothing for children in need. Every luxury donation directly impacts the lives of children with measurable change – ensuring that poor children stay healthy, stay in school, and stay safe through harsh winters.
The program welcomes all forms of support and sponsorship. As it evolves, Preloved to Beloved will collaborate with a wide range of partners across various fashion categories. In its first phase, the focus is on luxury and designer items.
At its core, Preloved to Beloved champions a triple-impact mission:
- Lowering child mortality by protecting children with essential winter wear
- Reducing fashion waste and environmental harm
- Fostering a culture of sustainability, generosity, and conscious consumption
The official launch event of Preloved to Beloved gathered strong support from the community, donors, and ambassadors including Michele Wee, Trang Le, H’Hen Niê, Ngo Thanh Van, and other KOLs, signaling a bright future for this meaningful initiative. As momentum builds, Preloved to Beloved is committed to expanding the program’s reach, inviting more partners, donors, and individuals to join the movement, transforming fashion into a force for good, one child at a time.
